User Acquisition and Growth Specialist
I am a highly skilled user acquisition specialist with extensive experience in developing and implementing successful campaigns. Throughout my career, I have worked with various companies in the gaming and e-commerce industries. My expertise includes User Acquisition and App Store Optimization (ASO) techniques, as well as working with alternative user acquisition channels to reach new audiences and increase app visibility.
I am proficient in managing campaigns based on key performance indicators such as ROAS, Net Yield, ROI, and Retention rate values. I have experience using Facebook Business Manager, Google ACI/ACE, Firebase, Google Analytics (GA4), AppsFlyer, Adjust, AppAnnie, and AppFollow. Additionally, my skills in estimation/prediction analysis, affiliate networks, and DSP help me create cost-effective campaigns.
To improve my technical skills, I am currently learning SQL for creating effective dashboards in Looker BI. I am fluent in Turkish, Russian, English, and Azerbaijani, which allows me to facilitate communication with diverse teams and clients.
I have a Bachelor's degree in Public Relations & Advertising from the Faculty of Applied Communication at Istanbul University. Currently, I am writing a thesis on Neuromarketing at Üsküdar University.
Professional Experience
Plummy Games - User Acquisition
February 2023 - Present Remote
Star Merge - Soft launch
UA & App Store Optimization (ASO)
Hepsiburada - Sr. Mobile Digital Marketing Specialist
October 2021 - February 2023 Remote
Developing and implementing successful user acquisition (UA) campaigns and strategies for e-commerce "Hepsiburada."
Utilizing App Store Optimization (ASO) techniques to improve app visibility and increase downloads.
Exploring alternative UA channels to reach new audiences.
Madduck - Digital Marketing Associate
February 2021 - June 2021 Istanbul
Managed worldwide UA campaigns for business apps that generate revenue via subscription.
Coordinated campaigns through main and affiliate networks for IOS.
Managed and monitored campaigns according to Net Marketing, Subscriber, and Purchases. Reported Weekly & Monthly campaigns performance.
Coordinated with the creative team for suitable artwork that matches the product and localization of creatives to deliver a high-quality advertisement to our target audience.
Publishme Agency - User Acquisition Specialist
October 2020 - February 2021 Istanbul
Created successful user acquisition campaigns for Brawl Stars in Turkey & MENA countries.
Managed and monitored campaigns according to Net Yield, ROI, and Retention rate values. Reported Weekly & Monthly campaigns performance.
Coordinated with the creative team for suitable artwork that matches the product and localization of creatives to deliver a high-quality advertisement to our target audience.
Prepared a paid marketing plan and user acquisition proposal for clients.
Lokum Games (InGame Group) - User Acquisition Specialist
May 2019 - September 2020 Istanbul
Created and managed UA campaigns for Elite Games (Pool games) in Turkey & Tier1 countries.
Managed campaigns through Facebook Business & Google Ads & TikTok & AdColony for IOS and Android.
Coordinated with the creative team for suitable artwork that matches the product and localization of creatives to deliver a high-quality advertisement to our target audience.
Prepared a marketing plan and assets for the global soft launch.
Wolves Interactive - Digital Marketing Specialist
December 2018 - May 2019 Istanbul
Managed and marketed games through Facebook Business and Google Ads for IOS and Android.
Coordinated with the creative team for suitable artwork that matches our game to deliver high-quality creative assets to our target audience.
Brainstormed with the marketing team for the best strategy regarding (target audience, prices, best platform, demographics, behavior, and interests).
Bamgaga - Social Media Specialist
January 2016- December 2018 Istanbul
Managed and marketed e-commerce website (www.bamgaga.com)
Social Media Marketing (Facebook Business Manager)
Content creation (artwork) for social media accounts using Adobe design tools
Education
2019 - T.C. Uskudar University, Institute of Social Sciences, Neuromarketing graduate program, M.A
2014 - 2018: T.C. Istanbul University, Faculty of Communication, Department of Public Relations and Publicity
2006 - 2014: T.C. Istanbul University, English Language Teaching Department
Skills
Proficient in Facebook Business Manager, Google ACI/ACE, Firebase, Google Analytics (GA4), AppsFlyer, Adjust, AppAnnie, AppFollow, and social media channels for user acquisition and growth.
Skilled in estimation/prediction analysis for monthly plans, helping to optimize budgets.
Experienced in DSP and affiliate networks, which can lead to cost-effective campaigns.
Proficient in Excel and Google Sheets, including the creation of automated reports with App Script, which can improve data analysis and reporting.
Beginner in Python for data visualization, demonstrating a willingness to learn and expand technical skills.
Learning SQL for creating effective dashboards in Looker BI, highlighting a commitment to improving data analysis and reporting.
Fluent in Turkish, Russian, English, and Azerbaijani (native), facilitating communication with diverse teams and clients.
Courses / Certificates
Apple Search Ads Certification - Apple (October 2020)
Introduction to Machine Learning - Global AI Hub / AI Business School (September 2020)
From A to Z Professional Digital Marketing Course (Online - Burak Arslan (Gittigidiyor Digital Marketing Head)) (April 2019)
Computer-Based Advertising and Design – ISMEK (October 2014 - May 2015)
Web Design – ISMEK (October 2013- May 2014)
Adobe Photoshop – Private Lesson (May 2012- August 2012)
Hobbies
Cycling, Wood Carving, Camping & Hiking, Hitchhiking
References
Available upon request.